Since 2013, BASF has been steering its portfolio of products and solutions with its own unique method – Sustainable Solution SteeringTM (also known as tripleS). Sustainable Solution Steering uses a decision-tree process to classify each product application according to its sustainability performance into one of four categories: Accelerator, Performer, Transitioner or Challenged.
BASF has analysed its complete portfolio of 60,000 product applications worldwide and has thereby increased its proportion (of sales) of accelarator solutions from 21.6% to 27.3% in 2017 with a goal of reaching 28% in 2020.
The detailed information is also used to advise and support customers in reaching their sustainability goals. When needed, Life-Cycle Assessment (LCA) is used to demonstrate the positive sustainability contributions of BASF products. With the Sustainable Solution Steering method, BASF has been able to increase revenue growth and improve margins with more sustainability products.