Puma

Puma is using a new sustainable packaging and distribution system that significantly reduces the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate. thinkstep conducted a Life Cycle Assessment during the design phase to consider all elements of the life cycle, from the overall manufacturing including supply of material and energy carriers to the end of life, when analyzing the environmental performance of the various footwear-packaging options.

The “Clever little bag” solution underpins PUMA's target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015.

The "Clever Little Bag" replaces the cardboard shoebox with a re-usable shoe bag, that protects each pair of shoes from damage from the point it leaves the factory until the consumer takes it home -- thus generating savings on the production side due to less material used, reducing weight during transport and eliminating the need for extra plastic carrier bags.

The new packaging and distribution system for PUMA products will reduce the paper used for shoeboxes by 65% and carbon emissions by 10 000 tons per year. In other words: approximately 8,500 tons less paper will be consumed, 20 million Megajoules of electricity will be saved, 1 million litres less fuel oil will be used and 1 million litres of water will be saved. During transport, 500,000 litres of diesel will be saved and lastly, due to the replacement of traditional shopping bags with the lighter built-in bag the difference in weight can save up to 275 tons of plastic.

About our customer

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong.

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