Product Carbon Footprint of toilet paper. The Case Study has served to make the company much more aware of the future-relevant subject of CO2 balancing.
The notion of sustainability with the objective of treating natural resources with respect and reducing emissions is a firmly anchored principle of dm-drogerie markt.
Ongoing analyses of CO2 emissions sources are therefore of central importance. dm's involvement in the Product Carbon Footprintpilot project has served to make the company much more aware of the future-relevant subject of CO2 balancing, in order to incorporate this notion across the board of all its legal and contractual duties. Going forward, this will also allow dm to encourage its customers to make more informed purchasing decisions and make their own personal contribution to climate protection.